The Creative Process

My Photoshop Hack for Quickly Retrieving Brand Fonts and Colors

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Today I want to share a design hack that has changed the way I work on a daily basis. It is the definition of work smarter not harder, and it is so easy to implement! 

Working Within Brand Guidelines

Do you think a graphic designer at Tiffany's ever says, "You know I bet I can guess what this blue is, I don't need to use the exact code." Ahem, no. Brand colors and fonts are not to be guessed at. And if like me, you design for a handful of clients on a weekly basis, it can be confusing to remember the specific choices for each brand. 

In the past I’ve spent countless minutes a day scrolling through Photoshop trying to rack my brain for the name of a font. “I think it starts with an H… and it’s a longer word… or was it an N?”  

I’ve searched through Google Drive one too many times looking for a folder that contains color codes and brand guidelines so that I can match the exact shade of pink.

This was a tedious, frustrating process that was costing me precious minutes each day. 

My Solution -- A Fonts-Colors.psd File Per Client

I now create one Photoshop file per client that houses colors, fonts and logos. This allows me to quickly drag and drop the right font into any current Photoshop project I’m working on for that client, and I can use the eyedropper tool to pickup the exact brand color. Finally I know right where to go when I need a high-resolution .png logo.

Three Real Examples

Here are three examples of client branded .PSD files I have saved ready for my use.

 

Logo.jpg

 

Want to Create Your Own? 

Step 1
Create a square Photoshop file labeled Fonts-Colors. 

Step 2
In separate text boxes, select each font used by that brand. I’ve chosen to name each text box as the font it represents. (I.e. if a brand font is Adobe Garamond Pro, write “Adobe Garamond Pro” and then set it to that font.)

Step 3
Using the rectangle tool, add rectangles and fill them with the right brand colors. Merge these into one layer and rename that layer Colors. 

Step 4
Add a high-resolution .png logo. (I keep this layer hidden as I don't need logos nearly as often as colors or fonts.)

Wall-ah! The next time you go to work on a project simply open this file for quick reference. No more wasted minutes or Google Drive scouring again. 

My Top 5 Favorite Sites for Stock Photography

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1. Unsplash

Go to the site ›

Bingo! Unsplash is new to the game and already probably bookmarked by 95% of the design world. These are stock images that could be at home in a Kinfolk magazine spread.

I’ve spotted Unsplash images while reading my Daily Devotions App She Reads Truth. I’ve seen Unsplash images used in marketing collateral for Starbucks. Framebridge even uses Unsplash stock images to advertise their frames!

All of their photos are available in the public domain. You can do anything without credit. Basically Unsplash is the 〜Cool Girl〜 of the stock imagery world and I am here to double tap all of her Instagram photos.

 

2. StockSnap.io

Go to the site ›

StockSnap offers hundreds of high-resolution photos for free. (I’ve found that photos offered on other free sites tend to creep into StockSnap’s library. But hey, the more the merrier.)

Like Unsplash, StockSnap’s photo library is artistic, bright, and offers plenty of modern images.  Use the Trending tab to what images are popular that week.

 

3. Morguefile

Go to the site ›

No frills free stock imagery.

The trick on Morguefile is to search by “Most Downloads” to actually find useable free material. There is a big quality difference between Popular and Most Downloads.

 

4. Vecteezy

Go to the site ›

Vecteezy is my go-to spot for free graphics and vectors. Note you must have a program like Illustrator that can handle .EPS files when downloading from Vecteezy.

Vecteezy’s free library is extensive and high quality. You have to navigate around the ads for iStock and paid graphics, but a 10 second wait for a free graphic is an easy trade off. Sometimes a popup will ask you to create an account before downloading, just refresh the page or open that same link in an incognito browser to get around that ask.

Trying to find the right keywords for an abstract graphic is hilarious! Previously I’ve searched for “Wind watercolor abstract wave wiggle” or “geometric squares colorful modern.” Other than keywording, Vecteezy does it right!

 

5. iStock

Go to the site ›

Once I have exhausted all free alternatives I head over to iStock.

Personally, I have never seen much of a quality difference between paid stock imagery sites. All sites are expensive and upsell pricier images. At iStock photos are either categorized as Essential (1 credit or $12) or Signature (3 credits or $33.) Typically I will purchase 24 credits at once rather than buy images individually.

Want to know a secret? Every time I buy credits I will call their helpline and ask for a discount on my purchase. Typically 24 credits cost $220 but with a 10% discount it drops to $198. I’m loyal to their site and asking politely has always gotten me 10-20% off!

Save time scrolling through images by taking advantage of their many search options. I always filter by Orientation. This allows me to only preview Horizontal, Vertical or Square images. (Now if only there was a filter that would take out “Cheesy Overt Stock Imagery.”)


// Where do you find stock imagery? 

Share where you find the good stuff! Or just send me a link to your favorite Unsplash photo so we can gush about their hipster aesthetic.


How to Excel as an Intern (What I Learned at a High-Powered NYC Magazine!)


I still remember holding my bright yellow Metro Card for the first time.

Standing in a Chelsea subway station I checked the route to lower Manhattan for the third time that morning. My destination was 195 Broadway, New York City. It was the summer before my senior year at Elon University and I was about to walk into my dream internship at The Knot Wedding Magazine.

During my time as an intern I worked hard to go above and beyond. Some lessons I knew from the beginning, others I learned along the way.

I owe a tremendous amount of gratitude to the editorial team I was assigned to at XO Group, the parent company of The Knot. They built an internship program that valued interns and created opportunities for hands-on experience.

Looking back on that time, here is the advice I would pass along to wide-eyed students eager to distinguish themselves from the pack.

 

Chase Down Opportunities

The Knot held round-ups with the editorial staff every morning. We would pull our chairs together and talk through any wedding news in the last day that could be used for blog posts. This was a casual and repetitive process. (An opportunity gold mine for an intern!)

Before these meetings I made it my mission to come with a valuable suggestion or two. I would scan the web for pop-culture references, engagement activity or unique facts about the day in history. On June 27th I knew it was Vera Wang’s birthday. On July 29th I was able to mention the anniversary of Princess Diana and Prince Charles’ wedding.

Our editor-in-chief welcomed all suggestions. Pretty soon the conversation went from, “That’s a great idea, one of the editors write this!” to “That’s a great idea, Sheryl why don’t you write this!”

Writing opportunities came from providing valuable input and participating in the conversation. I never would have been handed opportunities without chasing them down.

 

Anticipate the Needs of Your Boss & Co-Workers

Bosses are busy! There are days where your presence will be one more item on their responsibility list. Don’t worry, it happens in the best situations.

When you boss is too busy to delegate a task find a project on your own.

On days I was light on work I would tackle a black-sheep project. Once I volunteered to digitize the articles from the last 10 issues of the magazine and organize them by category. It was a project I had ownership over and since I worked late to finish it, I sat with two executive editors for three hours and received one-on-one time.

Occasionally I would send a message to my team offering my time if I needed something to do. My email (or in today’s world Slack) looked like this:

“Hello! Do you need help with any tasks today? My schedule has more room in it so let me know if I can help.”
 

Never Ask a Question You Can Google

This tip is pretty self-explanatory, but surprisingly under-utilized. Common internship advice is to ask plenty of questions. While true, make sure you are asking the RIGHT questions.

Resist the urge to ping your co-workers with questions you can answer for yourself. Where is the local post office? Google it. How do you bold something in HTML? Google it. Who is the CFO? Search the company website.

When you ask strategic questions instead of superficial questions, you demonstrate strength instead of weakness.

 

Change the Conversation

This lesson was the hardest to learn!

As an intern I would write a post and shoot it off to my supervisor. Naturally I would ask for feedback and get encouraging messages like, “This looks great!” However once it was posted I could see where she made significant changes to my work.

I’ll admit, this cycle continued for about 5 posts before I changed the conversation.

Instead of asking my editor after the fact why changes were made, I asked her to read my article and tell me what changes she would make. Then, I would do the re-write.

Feedback often went like this:

·      Make the writing in this paragraph more approachable

·      Use an example to demonstrate your point

·      Find a way to tie-in another post or article

Almost 100% of the time I was capable of encompassing the changes she wanted to see. Plus, by getting her to explain her reasoning I was able to avoid those errors on the next article. (Hey one less mistake is always a win!)

It was a small switch in my approach to learning but it made all of the difference.

 

Always, Always Say Thank You

XO Group offered interns fabulous opportunities. Every two-weeks all 20 interns met with the head of a different department over lunch. Each department head would talk through their day-to-day work cycle and answer questions from the group.

It was wonderful! I am never going to run accounting for a major publication or work in IT but it was invaluable to hear first-hand from successful businesspeople.

After each lunch I sent a thank-you email. I would mention one thing that struck me on a personal note, and offer a way for them to recognize me around the office. (Such as what I was wearing or sitting during the lunch.) If their department was something I was interested in, I asked if I could sit in on a weekly team meeting as an observer.

I have to tell you, I was amazed at how this opened up doors. Almost every time they said I was the only intern to say thank you and ask for a next step. I couldn’t believe it! Saying thank you gave me access to learning opportunities no one else received.

 

At the End of the Summer

Remember that girl taking her first ride on the subway?

Two months later I walked out of The Knot with joyful tears in my eyes. I came into the summer with big dreams and left feeling fulfilled, accomplished and grateful for the opportunity.

Are there certain lessons you learned as an intern that have stayed with you in your career? Do you have questions about how to make the most of your internship?

Share your comments with me below!


//  Keep Going

Interested in interning for XO Group – learn more and apply here.

I traveled to New York through the Elon University: Elon in New York Experience. Check it out! It was a highlight of my undergraduate time.