“Mastering Email Marketing Like a Pro”

Sheryl Kuczynski, digital marketing consultant and owner of Pearl Theory, teaches an hour-long webinar where participants talk through stellar design in email marketing and campaign creation. Learn how to refresh your efforts with best practices for design, subject lines, send times and more. The in-person workshop or online webinar covers real life examples of effective email marketing and poor email marketing, and talks through the methodology of what is exciting about email marketing. You’ll receive a take-home one pager with tips in a concise package and actionable steps for improving your marketing process.

Key Learnings

Easy Fixes to Skyrocket Email Engagement

How to Rewrite Boring Subject Lines into Engaging Ones

Steps to Build Confidence in Campaign Creation

“How to Shine Online: A Marketing Brainstorm for Professional & Business LinkedIn Posting”

Let’s start a new year with bold intentions of brushing off the LinkedIn cobwebs and a drive to shine online. Sheryl Kuczynski, digital marketing consultant and owner of Pearl Theory, delivers a masterclass with a specific LinkedIn plan for both professionals and businesses in the new year. She will cover 1 year of posts with specific examples and “how to” notes that will position you as an industry leader with minimal effort AND cover 1 year of content strategies to try out for your business.

Additionally we will cover a digital marketing checklist that ensures your professional LinkedIn page, company LinkedIn page, personal website, and company website are up-to-date and sparkling. This webinar is built specifically for top leaders who need a little extra push getting out of their comfort zone online and who want a step-by-step guide for thoughtful content that isn’t cringe-worthy.

Key Learnings

How to Shine on LinkedIn this Year

1 Year of Content Ideas for Professionals & Businesses

2 Downloadable Content Calendars & 2 Marketing Checklists

Workshop Outline:

Part I for Professionals

1. Brushing Off the LinkedIn Cobwebs

2. 4 Requirements for Attractive Content

3. Content Brainstorm: 12 Ideas

4. Portfolio To-Dos for the New Year

Part II for Businesses

1. LinkedIn Profile Tweaks

2. 3 Types of Content to Continuously Post

3. LinkedIn Brainstorm: 12 Content Ideas

4. Website Makeover Checklist for a New Year

Workshop Details:

Hosted: In-Person in N.C. or as an Online Webinar

Duration: 60 Minutes

Slide Deck: 82 Slides

Take Home: Slide Deck & 2 Downloadable CSV Files for Content Brainstorm Reminders

Pricing: $950 speaking fee