Fancy Pants Children’s Boutique
Charlotte, NC
“Fancy Pants, The Award-Winning Children's Boutique, offers fine children's clothing and gifts, from newborn to teen, including an extensive boys department.”
Website Development, Execution and Design
Fancy Pants Children’s Boutique needed a website to professionally showcase the apparel and gift offerings they have in store. I chose Squarespace as a platform and then designed and executed a multi-page website to showcase their storefront.
Watch this clip to see the flow of the website.
Tasks Included:
Establishing a visual brand identity that would allow for immediate recognition from customers.
Positioning Fancy Pants as a thought leader in Charlotte for children’s clothing.
Search Engine Optimizing (SEO) writing to leverage ongoing organic search traffic. This included correct H-tag structuring, researching and writing towards specific SEO keywords, positioning their menu to be read easily by Google and writing meta-data page descriptions.
Designing a captivating website on Squarespace that looks professional, modern and approachable to capture new customers.
Photographing and editing any images seen on the site were taken by myself at their warehouses in Charlotte.
Product Photography & Styling
Let’s make customers want to come in and shop! These monthly photoshoots showcase the latest products in stock in desirable, fun bundles and tablescapes. Each photo is formatted to look great for social media crops and are distributed on Instagram, Facebook and through this client’s email newsletter.
View Full Galleries of Product Photography
Social Media Content Creation & Management
Tasks Includes:
Showcasing high-quality images
Maintaining correct store hours and noting holiday closures
Posting monthly updates and announcements for engagement
Answering customer questions
Graphic Design Work
Used in social media, website work and in email campaigns.
Fall & Winter Sale Materials
Coupons Distributed through Email Marketing
Signage for the Store
High-quality, laminated signs that can be used for years to come in a retail setting. The smallest details make a boutique store stand out!
Google Business Profile Management
Tasks Includes:
Showcasing high-quality images
Maintaining correct store hours and noting holiday closures
Posting monthly updates and announcements for engagement
Answering customer questions
Google Business Profile 5-Star Review Strategy
Tasks Includes:
Built Customer Journey in MailChimp to seamlessly request positive reviews from New Customers subscribed to the client’s email newsletter.
Update and refresh this campaign on a semi-annual basis.
Branded Organization Materials
Business Card Designs
Gift Certificate Designs
Interior Store Photography
Wide angle shots to best showcase the retail store and use for Google Business Profile and the website.
