Curious Baby Activity Cards
Houston, Texas
“Curious Baby Activity Cards give you age-appropriate and research-based activities on how to spend your awake time together. Our modern playbook was created alongside pediatricians, therapists, nurses, educators and more so you can feel confident in our activities and design. Curious Baby also includes helpful milestones to guide you as your baby grows. It's everything you would want to know, in one single book. Gain insight and confidence as a new parent or caregiver while having fun and helping your baby develop.”
Social Media Content Creation & Management
Tasks Included:
Establishing a visual brand identity that would allow for immediate recognition from customers. All photos, videos, Reels and graphics follow the rainbow color-scheme of Curious Baby to feed into a distinct visual style.
Imagining, Filming and Editing video Reels to reach beyond our audience.
Creating graphics and tips to highlight the subject matter of the client.
Posting daily content and engaging with our audience.
Growing accounts from 15K to 71K followers.
Playtime Activity Reels
I brainstormed, filmed, edited and captioned these playtime activities for Curious Baby.
Product Highlights
A sampling of graphics created for social media to educate or humor our customer base.
Finding Humor in Parenting
Each post is a sampling of humor-based graphics I created for this customer segment.
Parenting & Baby-Focused Reels
I brainstormed, filmed, edited and captioned these Reels for Curious Baby.
Carousel Graphics
Examples of different carousels created for social media that resonated with our audience.
Social Media Graphics
Fun Food Reel Series
I brainstormed, filmed, edited and captioned these fun-food Reels for Curious Baby.
Two Social Content Series for Curious Baby
“When will my baby _____?” were slides that asked and answered common milestones in store for new parents.
“Six example” social series provided small illustrations and bullet point lists for topics affecting babies and parents. The goal was to create graphics that were easy to bookmark and enticing to send to friends.
Giveaway Social Media Posts
Graphics created for social media giveaways to attract comments and engagement.
Carousel Posts Advertising Toys
Each carousel graphic was a series of posts highlighting different toys in the toy shop. Each image would link directly to the toy through Shopify and Instagram Shop.
Playtime Activity Reels
I brainstormed, filmed, edited and captioned these playtime activities for Curious Baby.
Lifestyle Photography
High-quality photographs for marketing materials.
Product Photography
High-quality photographs for marketing materials.
