The Wake Forest University
Center for Private Business
Wake Forest, NC
“Join 220+ Privately-Owned NC Companies as Members to the Center for Private Business. Membership to the Center for Private Business grants admittance to monthly speakers, workshops, panels and programs aimed at building better long-term business. Many of our Member companies are family-owned with second or third-generation leaders committed to sustainable growth.”
Impact Report Magazine Design
2024 Annual Report
This 20-page Impact Report highlights the work completed during the Fiscal Year of 2024 at the Center for Private Business. Read a letter from our New Executive Director, Dana Alligood, meet the 37 New Members added during the year, and see our impact through programs, initiatives and campaigns!
2023 Annual Report
This 28-page Impact Report highlights the work completed during the Fiscal Year of 2023 at the Center for Private Business. Read a letter from our Executive Director, meet the 45 New Members added during the year, and view programs and priorities from the year.
2022 Annual Report
See the work from our Fiscal Year of 2022 including a highlight of our 18 New Members, programs and Diversity, Equity and Inclusion Partnerships.
Branded Print Marketing Materials
One Page Organization Overview Document
This one-pager showcases the Center for Private Business in a succinct, easy to scan document that proves maximum impact.
Corporate Meeting Space Rental Document
The Center rents their corporate space to outside companies so this document highlights each room’s capabilities in a professional, clean packet.
Member Directories
Twice a year the Center publishes a Member Directory. This project requires a keen eye for detail on how to organize a massive amount of data in a fashionable way. The final result is a document that blends logos, companies names, company information and more.
Website Development, Execution and Design
Designing the website for The Wake Forest Center for Private Business meant thinking long-term. I chose Wordpress as a platform and found a theme and plugins to that accentuated the design. Together with the team I wrote, edited, and executed a 50-page website that changes and updates on a weekly basis.
Tasks Included:
Establishing a visual brand identity that would allow for immediate recognition from customers.
Positioning The Wake Forest University Center for Private Business as a thought leader.
Search Engine Optimizing (SEO) writing to leverage ongoing organic search traffic. This included correct H-tag structuring, researching and writing towards specific SEO keywords, positioning their menu to be read easily by Google and writing meta-data page descriptions.
Designing a captivating website on Wordpress that looks professional, modern and approachable to capture new leads.
Reaching out to current customers for positive reviews to layer into the site.
Photographing and editing many of the photos featured on the site.
Graphic Design Work
Used in social media, website work and in email campaigns.
2025 Spring Programming
2024 Fall Programming
2024 Spring Programming
2023 Fall Programming
2023 Spring Programming
Social Media Content Creation & Management
Tasks Includes:
Showcasing high-quality event graphics and images
Maintaining organization happenings
Posting monthly updates and announcements for engagement
Answering Member and prospective questions
LinkedIn Page Management
Team Photography
Professional headshots, cohesive team photos and day-in-the-life photos for use in marketing materials.
View Full Galleries of Team Photography
Event Photography
Onsite event photography to document and showcase the many events hosted by the Center. A variety of candid captures and posed individual shots to highlight attendees, the setting and the importance of each event.
View Full Galleries of Event Photography
Branding & Interior Photography
High-quality interior photographs for marketing materials.
