The Daily Details

Charlotte, NC

“The Daily Details has two upscale beauty bars in Charlotte offering: blowouts & hair-styling, manicures & pedicures, facial waxing, and make-up application for the modern woman on the go.”

 

Branded Print Marketing Materials

Each salon required updated, professional collateral pieces to showcase their offerings and new services.

 

Corporate Perks & Special Event Packet

This packet showcased the way The Daily Details could partner with local businesses for on-site events, classes or corporate gifting.

Having a professional packet ready to send means less time on back and forth questions, and a strong first impression on offerings.

 
 

Group Bookings & Event Space Rental Packet

This packet overviewed the rules and procedures for Group Bookings at each salon. It covered pricing, common questions and what was possible in each location.

 

Promotional Cards

These promotional cards were the size of business cards and had lighthearted phrases on the front.

Rack Card Menu

The Summer Braid Menu highlighted five style offerings and was rack-card sized to sit in an acrylic stand on the counter. I shot the images and designed the card.

 

Rack Card Menu

The Holiday Hair Menu highlighted four style offerings and was rack-card sized to sit in an acrylic stand on the counter. I shot the images and designed the card.

Rack Card Holiday Promo

The Curated Gift Boxes Menu showcased the seven holiday gift boxed sold by the salon. I shot the images and designed the card.

 

Service Offering One-Pager

Examples of different carousels created for social media that resonated with our audience.

Service Offering One-Pager

Examples of different carousels created for social media that resonated with our audience.

 

Social Media Content Creation & Management

Daily posting on Instagram and Facebook to showcase product offerings, attract new customers and keep current customers engaged.

 

Tasks Included:

  • Establishing a visual brand identity that would allow for immediate recognition from customers. All photos, videos, Reels and graphics feed into a distinct visual style for The Daily Details.

  • Reposting salon stylists’ to highlight actual client images.

  • Creating graphics service offerings to speak to the variety of services offered by the salons.

  • Posting daily content and engaging with our audience.

  • Growing the account to 1,500 followers.

 

Social Media Content: Brand Graphics

I designed, edited and created the following graphics that showcase The Daily Details aesthetic.

 

Carousel Graphics

Examples of different carousels created for social media that resonated with our audience.

 
 

Wordpress Website Banner Images

Horizontal banner images for Wordpress pages and updates.

 
 

Print Ads for a Local Magazine

Examples of various print ads I created for The Daily Details. These ads ran in a local magazine and highlighted the top-level service offerings for new customers.

 
 

Brand Graphics

Graphics created for social media and in-person use that are playful and stick to The Daily Details aesthetic.

 
 
 

Photography

In-person photography at The Daily Details.