Nourisher Lactation Bars
Charlotte, NC
“Milkful Lactation Bars by Nourisher help improve milk flow and bump up your milk supply naturally. The purposeful plant-based ingredients provide a healthy pregnancy snack for you and your baby.”
Social Media Content Creation & Management
Tasks Includes:
Showcasing product photography and posting engaging product content
Relating to our core audience of moms by acknowledging the authentic, highly-demanding, reality of breastfeeding
Using humor to engage with parents
Positioning as a thought leader in the breastfeeding community with tips and real-world advice that was sharable and engaging
Animations for Emails & Social Media
A sampling of eye-catching animations designed for email and social media.
Graphic Design Work
Used in social media, website work and in email campaigns.
Healthy Habits Start Here Graphics
Product Sale Graphics
Advertising Nourisher sales with a brightly-colored, ingredient-focused approach.
Social Content Series: Blog Posts
Creating a Visual Identity with Graphics:
How do you direct customers away from social onto a third party website? This series, running from 2020-2021, needed to combine Nourisher’s brand identity with directions for their recent blog posts.
I created a template that used a primary header image, a variety of scrip fonts, san serif fonts and serif fonts, and included the “no straight lines” rules within brand guidelines.
Social Content Series: Breastfeeding Tips
Developing Engaging Content:
Photographed and developed a series of breastfeeding and nursing tips for Instagram and Facebook.
Social best practices are changing! This series was published in 2019 and 2020, before Instagram and Facebook switch to a video-focus. So these static images kept potential customers enthralled and sharing our content.
Email Campaign Creation & Management
Amazon Storefront Graphics
Working within the confines of Amazon’s Storefront Guidelines I put together graphics to highlight the product in an colorful, interesting way.
Product Photography
