Curious Baby Activity Cards
Houston, Texas
“Curious Baby Activity Cards give you age-appropriate and research-based activities on how to spend your awake time together. Our modern playbook was created alongside pediatricians, therapists, nurses, educators and more so you can feel confident in our activities and design. Curious Baby also includes helpful milestones to guide you as your baby grows. It's everything you would want to know, in one single book. Gain insight and confidence as a new parent or caregiver while having fun and helping your baby develop.”
Email Campaign Creation & Design
A sampling of email campaigns created for Curious Baby.
Animated Email Design Work
Most campaigns included a GIF to draw our customer’s eye to create visually engaging campaigns.
Black Friday, Cyber Monday & Holiday Campaigns
Each fourth quarter our team strategized and mapped out a layered email strategy with 20+ campaigns arriving to our customers between November 1 and December 26. This requires organization and a detailed system to approve, edit and schedule campaigns with multiple teams involved in the process. I worked far ahead of schedule to ensure Curious Baby’s products were in our customers inbox early, often and with multiple nudges to covert.
Monthly Newsletters
I worked with Curious Baby to develop and execute a monthly newsletter that was cohesive and could be anticipated by their audience. What was impressive? Each newsletter held close to a dozen links for engagement without feeling too salesy or looking too similar in each section.
The Formula Behind Each Newsletter
Personalize the Brand with Founder’s Note: Each newsletters opened with a note from Lizzy and Mark, the brand founders, with 2-4 links to important sales or blog posts. A newsletter is the exact place to remind your customers who is behind the product.
Bridge to Social with Popular Posts: We highlight 4 high-performing Instagram posts from the previous month. By directing linking to these posts, we’re trying to convert our email audience to also follow on social. Plus, social content is expensive! We want to reuse and redeploy high-quality content across several channels.
Social Proof with Customer Reviews: Each newsletter showcased a picture and quote from a happy customer. People trust others' actions and opinions more than brands so we want to validate and build credibility with our customer’s words.
Peek Interest with a Toy of the Month: One toy each month to get our audience clicking into the Toy Shop.
Showcasing the Toy Shop
The playful designs of the toy were a delight to design create! I used Curious Baby’s signature colors, fonts, and design elements to keep brand recognition high. These campaigns upsold to the customer and were layered into the Welcome and Post-Purchase journeys.
Additional Marketing Work for Curious Baby
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Email design is only one piece of what I created for Curious Baby. Click the button below to see the rest of my portfolio for this client.